Primer Logic Systems Logo 1

+234 701 2222 377

How to Choose the Right Web Design Company for Your Business

Table of Content For How To Choose The Right Web Design Company For Your Business:

Introduction: Why Your Business Needs a Website in 2023 and Beyond

A web design company is a business that specialises in conceptualising and designing websites for businesses and brands.

In today’s digital world, it is unavoidable for businesses to own a website. A website is your online storefront, where potential customers or leads can learn more about your business.

You can use it sell your products and services as well as let people know your location and how to contact you.

A website can also help you to achieve the following:

  • Generate leads and sales
  • Increase your brand awareness and reach new customers
  • Build relationships by engaging with customers
  • Establish yourself as an industry expert
  • Put up a good competition with other businesses in your industry.

Businesses and brands without a website are missing out on a valuable opportunity to promote their business and grow your customer base.

But not just any website will do. Your website needs to be well-designed, informative, and user-friendly. That’s where a web design company or agency comes in.

A web design company can help you to create a website that is both visually appealing and user-friendly. They understand the dynamics of optimising a website for search engines and mobile devices so that potential customers can easily find you online and have a good user experience.

Web design agencies can also provide you with a variety of other services, such as:

  • Domain name registration and web hosting
  • Content creation and copywriting
  • Email marketing
  • Social media marketing
  • E-commerce solutions
  • Search engine marketing
  • Website maintenance and updates

If you are not sure where to start with creating a website, or if you need help with any other aspect of your online marketing, a web design company can help.

2. Types of Web Design Companies and sources

There exist different types of web design companies and sources where you can get web design services.

In this post we will examine four sources namely: Freelancers, Small agencies Full-service agencies, and In-house web design team.

Each of them has its strengths and weaknesses. Nevertheless, it is important to consider your specific needs and budget when choosing a web design company for your business.

A. Freelancers and independent contractors:

Freelancers and independent contractors are individual web designers and developers who work on a project-by-project basis.

They can be a good option for businesses on a low budget. However, to get good value for your money, it is advisable carry out a research to know their past achievements.

Also, and most importantly, you should choose a freelancer with a good reputation.

B. Small Web Design Companies / Agencies:

Small webdesign agencies usually have a small team of designers and developers who specialises in building websites.

Notwithstanding, they may also offer some other related service like SEO or SEM to help their clients make more of the websites.

Small agencies are often a good choice for businesses that have unique needs or requirements with medium size budgets.

C. Full-service Web Design Company / Agencies:

 The full service agency offers a wide range of services, including web design, web development and SEO.

In addition, they also offer social media marketing, search engine marketing, graphics design, copywriting and many more.

A full-service web design company always strife offer full digital marketing services in order to meet clients online marketing needs.

They are a good choice for businesses that need a comprehensive solution for their online presence with complimentary deep pockets to fund the services.

D. In-house web design teams:

Having an in-house web design team is also a source for webdesign services.

This can be a good solution for large businesses with complex needs, but it can be very expensive to maintain.

Consequently, a business should evaluate its needs and weigh it against the cost of having an in-house team before taking this option.

Otherwise, outsourcing to any of the previously discussed options should be considered.

3. How to Find a Good Web Design Company

Now that you understand the different types of web design companies and services available, it is important for you to find the one that suits your needs.

Here are some tips to help you choose a good web design company:

A. Ask your network for recommendations for a good web design company: 

The first thing you should do is to ask people you know. Ask business and brand owners that you know if the own a website, and also how valuable it is to them.

If their response is positive, then you can ask for the web design company thy worked with. Word-of-mouth referrals are a great way to find a good company.

B. Search online directories for a good web design company: 

There are many online directories that list web design companies. A good place to start is to check Google’s local business listing for web designers near you.

Read the reviews from clients to get useful information about their expertise and customer service.

In addition, you may also check some of the popular directories like Clutch, UpCity, and GoodFirms.

C. Read industry publications for information about web design company: 

Industry publications often includes articles about web design and development. These articles can be a good resource for finding web design companies.

D. Attend industry events: 

Industry events are a great way to meet web design companies in person. Some popular industry events include conferences, trade shows, and meetups.

4. What to look for in a web design company

Once you have found a few potential web design companies, you need to evaluate them to see which one is right for you. Below are what you should look out for in a good web design company.

A. Experience: 

The first thing you should consider is experience. You need to know much experience the web design company has that is related to your business.

Furthermore,  you have to know if they have worked with a businesses in your industry. This will help inform your decision in choosing a web design agency.

B. Portfolio: 

Every web design company should have a portfolio section on their website. This sould showcase the jobs they have done in the past.

Does their design style appeal to you or not? Also, do you think they will be able to represent your brand well?

These are some of the questions you should answer before taking them on.

C. Services offered: 

Some web design agencies offer web design in addition to full digital marketing services. This make is possible for them to give more value to their clients.

Consider the services that they offer. Also ask yourself if they services they offer are enough to meet your needs. This will help you make an informed decision.

D. Pricing: 

This is very important as it will be the determining factor to reach an agreement.

Before you start your search for a web design agency, set a budget for your project. This will help you stay within that limit.

Furthermore, you should evaluate the value of the service the agency wants to render and its impact on you revenue. Compare prices with competitors before make a decision on who to go for.

E. Customer service: 

Here, you have to be very observant of how they respond to your contacts. Take note of how long it took them to reply to your email, or answer the phone.

These are pointers to how serious they take customer service. Also remember that web design requires some support even after delivery. It doesn’t hurt to ask them about this during your interactions.

In addition, If you make face to face contact, observe how you are treated.

Finally, know that the success of your website depends a lot on customer service, therefore take is serious.

5. How to draw in business owners to your web design company

How to clients for your web design company
How to clients for your web design company

It is also important for us to leave a few tips for web design company owners. You have to understand that business owners are looking for a company that can help them to achieve their business goals.

To draw in business owners to your agency, you should focus on the following:

A. Emphasise the importance of having a website done by professionals in a web design company: 

Many business owners do not understand the importance of having a website.

You have to educate them about the benefits of having a website and how it can help them to grow their business.

It is your duty as a web design company owner to sell this service to a prospective client.

Here are a few tips to help you out:

B. Highlight your experience and expertise as a web design company: 

Make sure that business owners know that your web design agency has the experience and expertise to create a website that will help them to achieve their business goals.

In addition, showcase your agency’s experience and expertise by creating a case study page on your website.

Also, you can write blog posts about web design and development topics. This will demonstrate your knowledge and show potential clients that you are an expert in your field.

C. Offer a free consultation: 

This is a great way to learn more about the business owner’s needs and to show them how your agency can help.

A free consultation is a low-risk way for business owners to get to know your agency and see if you are a good fit.

furthermore, it is a great opportunity to make a good impression and show potential clients that you are committed to helping them succeed.

D. Provide excellent customer service: 

Make sure that business owners feel comfortable working with your agency. You should make effort to show them that you are responsive to their questions and feedback.

Additionally, ensure that you are always available to answer their questions. Also, endeavour to keep them updated on the progress of their website.

6. Case study: How Kudina Luxury Apartments chose the right web design company (Primer Systems) and achieved their business goals

Kudina Luxury Apartments front view

Kudina Luxury Apartments is a luxury accommodation for short stay clients. It is located in Abuja, Nigeria.

After 8 years of existence, this business started experiencing a steady decline in patronage. Therefore, the management sought ways to revamp the business and increase its guests booking rate again.

Consequently. they were referred to us, Primer Systems by one of our happy clients who told them they they should explore digital marketing. They contacted us, and we assessed the business and made recommendations.

Recommendations for Kudina Luxury Apartments

Being a web design company, we also offers some digital marketing services like SEO, Paid Ads and Email marketing, which are complementary to web design.

We made the following recommendations:

  • Redesign of Website: We recommended that their website be redesigned to a more simple user interface. Also, our redesign will improve the overall user experience for the website.
  • Local Business Listing: Our second recommendation was to optimise their local business listing on Google my business.
  • Paid ads campaigns: We also recommended that they start a paid ads campaign for apartment immediate. This will help improve patronage from the first month.
  • Setup hotel management software: One of our recommendations was for us to install and setup our hotel management software. This will simplify the management of the apartment and most importantly, reduce sharp practices when it come to booking.
  • SEO: Our last recommendation was search engine optimisation for their website. SEO was to be a continuous service for at least two years.

Scope of the project

After deliberations that lasted for close to a month, we had an agreement to implement the following services:

  1. Website Redesign
  2. Local Listing Optimisation
  3. Hotel management software setup
  4. Google Ads Campaigns.

The goal of this project was to use the above service implementation to improve apartment guests booking rate, from below 35% to 75% within the first two month of implementation.

Project results: A good webdesign company focuses of results.

A good webdesign company will always deliver results and not give excuses. From the first month of implementation the following metrics was reported on our analytics software:

Website Redesign – The foundational asset for digital marketing

Kudina Luxury apartment - Website analytics for the past month
Kudina Luxury apartment – Website analytics for October

Our website design or redesign is the foundation of every aspect of digital marketing. Your website is your online office/shopfront, this is why every other digital marketing service is connected to it.

During the redesign of the website, our extensive research revealed high value keyword which we used to build the pages.

As a result, organic search and conversions increased drastically. The management remains very happy and handed over all their online assets for marketing to us for proper management.

Google Ads:

Kudina Luxury apartment - google ads campaign for February & March 2023
Kudina Luxury Apartment – Google ads campaign for February & March 2023 (We have removed some sensitive information)

The Google ads campaign for the first two months yielded the following results:

  • Impressions: The advert was shown 26,600 across googles platforms.
  • Clicks: 600 clicks were made to the redesigned website in two months. Average of 300 click per month. With an average hospitality industry conversion rate of 2.2%, then new guests acquired through Google ads for one month was 7. This is huge considering that apartment guests are long stay guests, unlike hotels. This campaign was very successful and for this reason we are still managing all their Google ads account till date.

Google my business (Local Listing)

Kudina Luxury Apartment – Google Business Profile for February, 2023

The Google business page optimisation brought some improvements as listed below:

  • 7 Direct calls to the business with a +40% increase from previous month that it was not optimised.
  • 88 people asked for directions to the apartment, a +6% increase
  • 3,647 profile views with a +205% increase.
  • 460 searches with a +20% increase.

All these matrices shows increase which was attributed to the optimisation. We still continue to manage this profile and our client has been very satisfied with the monthly improvements.

Hotel management software setup

This setup helped to ease up management of the apartment. It clearly led to increase in revenue for the apartment as sharp practices was totally eliminated. The following benefits were recorded:

  • Periodic reports for booking, laundry services and sales with one click
  • Income and expenditure and other cash-flow reports with one click
  • Staff monitoring and accountability
  • Guest data management for future email and ads campaigns.


The need for businesses to own their websites cannot be over emphasised in today’s digital world.

A well designed website from a good web design company, can help you to reach new customers, generate leads and sales, and get you established as an expert in your field.

When choosing a web design company, it is important to consider your specific needs and budget. There are many different types of web design companies available, including freelancers, small agencies, full-service agencies, and in-house web design teams.

To find a good web design company, you can ask your network for recommendations, search online directories, read industry publications, and attend industry events. Once you have found a few potential companies, you need to evaluate them to see which one is right for you.

Some factors to consider when evaluating web design companies include their experience, portfolio, services offered, pricing, and customer service.

We also presented a case study of a business who choose a good webdesign company and this helped them to achieve their business goals.

Finally, if you own a business without a website, then you are loosing out of getting customers though the online space. We are a professional web design company that can create a website that will help you achieve your business goals.

We have a team of experienced and skilled web designers and developers who can create a custom website that is tailored to your specific needs.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top